Sustainable business is no longer a luxury, but a necessity in this fast-paced and changing global environment, and it is time for all companies to implement sustainable practices, urged a group of business professionals in a two-day conference on May 4-5, 2012 at the AUB Suliman S. Olayan... [Read more]
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Nemat Shafik: “We Need an Economic Spring to Accompany the Arab Spring”
An Economic Spring is what the Middle East needs; this was where the solution lies in Ms. Nemat Shafik’s lecture, “A Region in Change: Hopes and Challenges”. Speaking to a crowded Maamari Auditorium at the Olayan School of Business, she opened up difficult issues and challenged current thinking on the economic situation that the Middle East has been facing and will face in the years to come. Shafik, currently the Deputy Managing Director of the International Monetary Fund (IMF), has had a long...
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B4 & After Competition: A Resounding Success
After an exhausting day running clear around the AUB campus, the participants of this year’s B4 & After competition gathered in the Maamari Auditorium at the Olayan School of Business (OSB), waiting expectantly for the results. Last year’s B4 & After debut proved to be an instant hit, with many more students desiring to compete than had been anticipated. This year was no different: the 20 available team slots were filled so rapidly that an additional 4 slots were added to accommodate...
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Students Take On Haima Marketing Challenge
Wednesday May 17, 2012 at 6 PM marked the closing event of the BSS-Haima Marketing Competition held by the Business Student Society (BSS), in collaboration with Auto Asia Motors. Exposing students to “Haima”, an upcoming Chinese car brand, the purpose of the event was to have each team come up with a maximum of six creative ideas for marketing Haima cars in Lebanon. The creators of every winning idea received a prize of $500, while the team who could come up with six winning ideas was promised...
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JCI Entrepreneurship & Innovation Workshop: How to Successfully Launch a New Venture
“I’m here to make sure that you start your own business only if it makes sense to do so,” said Mr. Tarek Kettaneh, senior lecturer of entrepreneurship at the Olayan School of Business (OSB). “The best idea in the world is worth nothing if it doesn’t have the right people and the right amount of capital to make it happen.” As part of the Junior Chamber International (JCI) Conference, hosted by OSB, Kettaneh lectured on how to successfully launch a new venture. Mr. Tarek Kettaneh Kettaneh...
Alumni
Serge Deriane and his Golden Ticket to Success and Happiness
“Anyone can have a shot at this,” encouraged Serge Deriane, winner of last year’s B4 & After competition. “I really thought I couldn’t win, and now here I am a year or so later, with a job...
Faculty
Bijan Azad: “Innovation is a Long-Run Sustainable Advantage”
As Sun Tzu said, “planning is important, but responding to unplanned events in life is even more critical.” Dr. Bijan Azad, associate professor of Information Systems at the Olayan School of...
Students
Thurayya Tabbara: Story of a Teen Entrepreneur
Thurayya Tabbara, a business sohomore student at the Olayan School of Business (OSB), recently participated in the Qitcom Innovation Theater 2012 in Doha, Qatar. An active member of the Entrepreneurship...
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